Designing a website is more than just deciding where the images and text are placed on a page. It all begins with clearly stated objectives; what it is that you want to convey and accomplish. Who will be viewing your website and what information do they need to go to the next level of engagement? What is the next level of engagement? Is the layout consistent with your branding strategy? Do you even have a branding strategy?
The soaring popularity of tablets and smartphones has altered the entire approach to web development. Not only does your website need to be structured and coded for cross-browser compatibility, but must also incorporate Adaptive and Responsive Web Design for cross-device compatibility, allowing your website to adapt and modify according to screen size and device. Without it, the user experience will be severely diminished.
Launching a website is not an end goal; in fact it’s merely a starting point. You need to drive traffic to your site, create actual engagement and finally convert engagement into customers. Absolute Graphics has the tools, experience, and expertise for the deployment of Search Engine Optimization, web analytics, content creation, Social Media, and structuring HTML for optimal search engine indexing.